Golf Enterprise Management
At the recent 2007 NGCOA Annual Conference and Golf Industry
Show in Anaheim California, the new B.S. program in Golf
Enterprise Management at the University of Wisconsin-Stout
was a topic of interest to many participants. The comprehensive
four-year program, endorsed by NGCOA, is focused on business
management skills for the golf industry. According to John
Wesolek, Dean of the College of Human Development, the program
is built around the needs of golf property owners and managers.
The curriculum is based on business administration, customer
service, food and beverage management, retail management,
golf-specific content in customer development and retention,
marketing, golf course design and turf management. Additionally,
students have 800 hours of supervised internship experiences
to prepare them for careers in the golf industry. Even though
Golf Enterprise Management is less than two years old, there
are currently 130 students in the program. By the fall of
2007, 200 students will be enrolled.
The first twenty graduates of the B.S. in Golf Enterprise
Management will graduate in May 2007. These graduates are
currently looking for full-time professional employment,
primarily as assistant managers at golf course properties.
In addition, as many as eighty other students in the program
are looking for summer 2007 internship opportunities. These
students will bring developing expertise to golf courses
and other golf-related businesses as seasonal employees.
For golf course owners or others interested in discussing
internship or full-time employment opportunities for Golf
Enterprise Management students, please contact Tom Franklin
at UW-Stout (715-232-2242 or franklint@uwstout.edu). To
learn more about the program go to: www.uwstout.edu/programs/bsgem/
In addition to the on campus program, the B.S. in Golf
Enterprise Management will be offered completely online
beginning fall 2007 to serve interested golf business students
around the world.
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