We're All In This Game Together
 The
“Play Golf Michigan” initiative, launched in 2006,
was a combined effort between the Michigan Golf Course Owners
Association, the Michigan Section PGA and the Golf Association
of Michigan to promote interest in the game of golf. Each
organization has many talented individuals who have been
creative in their efforts to recruit and retain people into
the game of golf. Each organization is also committed to
making an impact on the game and the business of golf.
In today's golf world it is becoming increasingly important
that all of the Allied Associations work together to drive
the golf industry. It is plain in today's economic climate
that the golf industry has changed. According to the National
Golf Foundation, there were 119 course openings in 2006,
compared with 146 closures (all 18 - hole equivalents).
That is a net loss of 27 golf facilities. For the first
time since 1945, more courses closed than opened. The excess
of golf courses coupled with outside influences and time
constraints have created a golf consumer who can be selective.
Today, golf facilities must focus on improving the overall
experience. That means a consistent product and service.
And it means all areas of the facility must rely upon each
other to be successful, because no longer is any single
aspect of the golf course a standalone entity.
The expanded Golf Industry Show, which this year included
the National Golf Course Owners Association, the Golf Course
Superintendents Association of America and the Club Managers
Association of America, appears to be a one-stop shopping
hub for learning how to be successful. The Golf Industry
Show reached superintendents, architects, course owners,
managers, builders and research experts.
Like it or not, owners, managers, superintendents and golf
professionals must cooperate with each other to be successful
today. If you continue to believe that you can stand alone
you might find yourself left out in the cold.
NOTICE: Opening again soon, the 2007 June is “Play
Golf Michigan Month” website. Cooperative Association's
will be posting events and happenings around the state.
For more information, please contact the MGCOA 800-860-8575.
|
