Dul Family Player Development Leadership Award Goes to Michigan Section PGA
At the Michigan Golf Business 2006 Annual Conference and Vendor Fair, the Michigan Golf Course Owners Association (MGCOA) recognized the Michigan Section PGA for their outstanding programs, initiatives and opportunities for grown of the game of golf by awarding them the “Dul Family Player Development Leadership Award”. Executive Director Kevin Helm was on hand to receive the honor from MGCOA board president Frank Guastella.
Recognizing the need to increase rounds and develop new golfers, with the supply of new golf courses out pacing the demand by new players, the issue of player development has become crucial to the livelihood of the golf industry in Michigan. In 2003, the Michigan Golf Course Owners Association created the “Player Development Leadership Award” in the spirit of recognizing programs that overcome the newcomer’s perceived barriers to getting started; barriers such as time, cost and intimidation as well as those that reinforce the participation of the core golfer.
The PGA of America is the world’s largest sports organization with more than 25,000 men and women members dedicated to growing the game of golf. Focusing on their goal to grow the game of golf, the Michigan Section PGA has over 900 members serving our vast golfing community. The PGA’s goal is to promote all aspects of the game of golf and contribute to its growth by providing services to its membership and fellow organizations. Because of the major effect of the Play Golf America campaign, this year, the MGCOA partnered with the PGA Section and the Golf Association of Michigan to create an identity for this marketing effort here in Michigan. After securing Governor Granholm’s proclamation of June as “Play Golf Michigan” month, the PGA Section staff created a separate website for the allied associations to list their events and opportunities for all golfers in the state. This was the start of what will be a great collaboration between the MGCOA and the PGA section on player development and other co-marketing efforts to come. |
